There are five main categories of skin types that you may be familiar with—normal, dry, oily, combination, and sensitive. While it seems simple and straightforward, anyone who has spent time and money on achieving picture perfect beauty knows it is impossible to do. Now, inclusive beauty is taking over and redefining the traditional definition of what is “beautiful.”
Over the last year, we’ve seen a huge spike in wider ranges of shades of foundation to cater to the many different and beautiful skin tones we all have. Fenty Beauty paved the way when it launched the most inclusive range of foundations the beauty industry had ever seen. Since then, high-end and drugstore level brands alike, ranging all the way from Dior and Benefit to CoverGirl and Maybelline have followed the path in providing customers with more inclusive options.
The skin care industry has continued following the trend of inclusive beauty by providing multi-tasking products to customers. The new standard in skin care is products that serve more than one purpose; like our Ready for this JellyTM jelly cleanser which removes makeup and dirt while nourishing and replenishing skin and our Sun Sealed DeliveredTM facial cream that moisturizes and protects our skin from harmful UV rays at the same time. The average person is a busy person and we don’t all have lengthy amounts of time to spend on maintaining healthy skin. Having products that reflect our daily needs is a welcomed inclusive beauty standard.